Advertising is:

Advertising:  A campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services.  The campaign may use many different forms of media to promote a message for a set amount of time.

 Media platforms used in advertising:
-magazine adverts (what type of magazine this would be shown in) 
-video adverts (YouTube-how they appear if you can skip or have to watch all) 
-social media adverts (how they are shown=popup adds)
-email shots 
-billboards (over the line advertising, mass media is expensive)
-television 
-flyers, leaflets, pamphlets (below the line advertising, targeting to a specific audience)
-word of mouth

 Evian:
-own brand with it
-their advertisements are white with the slogan always noticeable
-white represents the purity of Evian water
-mountain=Evian
-Ethos is suggesting if you drink this water you are healthy (second youth)
-Target Audience-people who live active lifestyles (20-30)

Gillette:
-fans of Gillette boycotted 'boys will be boys' advert 
-controversial as men felt harassed 'sexual predators

 Nike:
-dream crazy add
-targetted at people in minority groups 
-celebrated the paralympic movement 
-suggests if you have a disability you still have a chance 

 Why was this advert Pulled?
-seen as a political advert 'too political for Christmas'
-a PR stunt 
What's your opinion?
-it reeducated us about palm oil and the deforestation 
-made the new generation learn about this 
-shouldn't have been banned as they are cutting palm oil in their products 

Comments

  1. JCoSS Media Dept16 April 2020 at 06:48

    Hi Yael,

    Love the answer you give for the reasons you think the palm oil advert shouldn't have been banned - I agree it was certainly educational.

    Unfortunately though, you have a lot of work missing in this post so please get t he following done:

    1. Notes on the adverts Mr Boon discussed in the video: Evian/Gillette/Nike
    2. Notes on the studiobinder link you were supposed to read

    I can only see two posts so far and the deadline is this Monday 20th April for finishing the prep, so please bear that in mind.

    Thanks,

    Mr H

    ReplyDelete

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