YaelBradmanUnit20and24Prep

Digital convergence:  -is the combination of two or more different technologies in a single device to perform similar tasks.  It unites devices, systems, and people -an example is a smartphone -it gives you the ability to multitask and get more things done at once and tends to be more convenient Disadvantages: -eats time -eats relationships  (we tend to neglect our family and friends) -eats time at home Definition: -media technology coming together and performing similar tasks -hardware's capability to do more than before -e.g. phone to make phone calls sends texts and more How do you consume media through the use of your smartphone: -YT -Social Media -Online Shopping -Internet How do you produce media through the use of your smartphone: -Photos -Social media -Internet On my phone, as you can see  the range of sectors I have are: camera and video  games  social media  chats  information apps  How do the features on your phone link to the 5 sect

Use of the Camera: -close up=neck and face -extreme close up=a small section of something -medium shot=waist up (see part of the context and setting) -long shot=the whole of the body is visible (body laungage and facial expression) -high angle=makes the characters seem vulnerable and puts the viewer in a position of power -low angle=put the character in a position of power and makes the viewer feel inferior Speed of Shots: -how many shots=34 -why does it go slow motion to high speed=by the speed increasing it makes the viewer interested and excited as well as keeping them at the edge of their seat -who is speaking? a smart and bust businessman -s there a voiceover? yes -who is the target audience? the target audience is for 30-50-year-old men Text: -what text has been used? -why has it been used? -have any specific techniques been included? Social media links -is there any social media connection? -why might this be? Call to action? -what is the t

ASA- advertising standards authority (regulates advertising and marketing campaigns) Adverts: -must not be harmful , misleading or offensive Harmful: ads must not contain anything that is likely to condone or encourage violence or anti-social behavior  ads should be prepared with a sense of responsibility to consumers and to society  ads must not portray or represent children in a secual way ads should comply with the law and should not incite anyone to break it  ads must not cause fear or distress marketers must not use a shocking claim or image merely to attract attention ads that are suitbale for older children but could distress younger chuldren must be sensitively scheduled ads for age-restricted products like alcohol must not be targetted at anyone under 18 ads featuring sexual imagery must be carefully targeted and avoid causing hard of offense Example : Criminal Damage 2012 -a magazine ad in Drapers fashion business magazine featured a black and white imag

Attributes Attributes :  A quality or feature regarded as a characteristic that belongs to a person/ group of people Personal  -patient -creativity -positivity -creativity Professional: -timekeeping -creativity My personal attributes: -honest -loyal -sarcastic -bossy -caring Behaviors and attributes: managing your time  public image  personal development  resilience  focus  creativity  communication  leadership  design  truly listen  show respect  keep promises  embrace change  talk straight  bring passion  I'm sorry miss but I haven't downloaded photoshop yet. Social Media Manager: Career Development: Jobs for a social media manager: -PR  -Blogger  -Digital content manager  -marketing manager  Job Entail: -develops relevant content topics to reach the company's target customers -creates, curates and manages all content  -responsible for making a brand's social channels  Social medi

Advertising Techniques: - Brand Summary :  makes the brand's benefits and specialities clear - Brief :  Clear and to the point - Rhymes :  Sticks in the mind and easy to remember - Repetition of brand name :  Repeating something three times or more helps it to become memorable - Alliteration :  Similar to rhyming - Use of the second person :  Consumer feels spoken to personally and involved in the product or identity on offer - Use of every/always :  Indicates the company's unswerving commitment - Present tense :  Universality/timelessness - Imperatives :  Assertive demands designed to sweep the consumer along in agreement - Capitals :  Emphasis - Humour :  Consumers are entertained - Puns/word play :  Gives a second layer of meaning to impress the consumer with its smartness and novelty 5 Different Advertising Slogans: -M&Ms=melts in your mouth, not in your hands -Coca Cola-open happiness -Apple=think different -L'Oreal=because you're worth it

Advertising :  A campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services.  The campaign may use many different forms of media to promote a message for a set amount of time. Media platforms used in advertising: -magazine adverts (what type of magazine this would be shown in)  -video adverts (YouTube-how they appear if you can skip or have to watch all)  -social media adverts (how they are shown=popup adds) -email shots  -billboards (over the line advertising, mass media is expensive) -television  -flyers, leaflets, pamphlets (below the line advertising, targeting to a specific audience) -word of mouth Evian: -own brand with it -their advertisements are white with the slogan always noticeable -white represents the purity of Evian water -mountain=Evian -Ethos is suggesting if you drink this water you are healthy (second youth) -Target Audience-people who live active lifestyles (20-30) Gillette: -f