Analysing Television Adverts-Conventions

Use of the Camera:
-close up=neck and face
-extreme close up=a small section of something
-medium shot=waist up (see part of the context and setting)
-long shot=the whole of the body is visible (body laungage and facial expression)
-high angle=makes the characters seem vulnerable and puts the viewer in a position of power
-low angle=put the character in a position of power and makes the viewer feel inferior

Speed of Shots:
-how many shots=34
-why does it go slow motion to high speed=by the speed increasing it makes the viewer interested and excited as well as keeping them at the edge of their seat

-who is speaking? a smart and bust businessman
-s there a voiceover? yes
-who is the target audience? the target audience is for 30-50-year-old men

Text:
-what text has been used?
-why has it been used?
-have any specific techniques been included?

Social media links
-is there any social media connection?
-why might this be?

Call to action?
-what is the target audience encouraged to do?
-how is this demonstrated?

Other conventions?
-logo=(nature of the logo, how it is connected)
-slogan=(clues about the audience)
-colour scheme 
-music 
-characters 
-storyline

The Dior Joy television advert using a large variety of shots and camera angles to create this peaceful and calming effect on the video, it using longshots, extreme closeup to show the models beauty as well as a low angle shot so we are able to see the bubbles floating in the swimming pool from a low angle allowing us to see the models feet

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